Background: Commerce over the Internet has exploded in recent years. For many companies it has become a necessity to offer their products overthe Internet. This new market ought to change the conditions for relations between customers and suppliers. Purpose: Our aim is to describe and analyse the factors that influence the relations between customers and suppliers, from a customer view, when commerce is conducted over the Internet.Delimitations: The study is limited to B2B commerce with IT-products. Methodology: The thesis is based on a study of the company IMS, their e-commerce site and organisations that buy IT-products over the Internet.Conclusion: Internet opens up new possibilities for custom designed offers.

ABSTRACTPurpose/aim: The aim of this essay is to make a comprehensive study of the phenomenon of net dating, both among those who have dated on the internet and among those who haven?t tried it at all. Key questions to be answered are what attitudes are associated with net dating? How do the attitudes differ between those who have tried compared to those who haven?t? What kind of positive and negative aspects is there with net dating? Are there any prejudices against net dating and ? if so, what kind of prejudices? How does the future look for net dating?Material/method: Qualitative method with eight interviews divided into two groups depending weather the person has tried net dating or not.Main results: The study shows that net dating is a phenomenon that will continue to grow and attract more users. The most significant result from the interviews are the different prejudices that are articulated.

Internet har ändrat bolagens möjligheter att sprida information. Samtidigt har arbetet med finansiell kommunikation gentemot investerare, s.k. Investor Relations, uppmärksammats allt mer inom den akademiska värden. Uppsatsen har syftat till att med hjälp av en egen analysmodell försöka bedöma Investor Relationsarbetet på Internet som bedrivs av de börsnoterade fastighetsbolagen. Denna typ av analys görs bl.a.

The purpose of this thesis was to highlight how different aspects of market communication are used when micro companies choose to use both Internet and store selling activities towards the consumer market. The thesis dealt with off-line and on-line communication considerations with focus on advertising, interactions, and relations. In order to achieve this purpose a case study was conducted, that revealed that the companies acted according to theories. The conclusions drawn from the thesis were that companies tended to rely on traditional ways of dealing with advertising and interaction. We could also see that relations were created as a result of unconscious behavior and that the Internet activities still were on a basic level..

We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with thepurpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing.This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies? communication and marketing on the Internet.

The purpose with this essay is to analyze how football clubs can use Internet in sense of creating stronger relations towards their supporters and build an excellent experience before and after a specific football game. We have used the Swedish football club Kalmar FF as a role model throughout the essay. The techniques of the modern world are escalating and the World Wide Web tends to be more important in the way of creating experiences and relations. The essay is based on a qualitative research method which is based on and contains four independent interviews. The persons have been chosen by us for their knowledge in the specific subject.

This essay examines the Swedish debate on Internet hate with focus on theories concerning Internet as a public sphere, sociocultural turbulence and subaltern counterpublics. Examining material fromnewspapers, alternative news media and discussion forums, with an hermeneutical influenced method, the task is to understand the Internet hate debate, and the study wishes to discover its relations to biggercontexts, such as social transformations and power dynamics. The conflict evolves between the establishment (journalists, writers, politicians et cetera) on one part, and Internet ?haters? on the other.The examined theme also shows a conflict where the two combatants show not only two opposite views on what Internet hate is, but also shows two different conceptions of the world..

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

The purpose of this thesis was to investigate how teenagers are attracted and motivated to maintain a relationship with companies on the Internet. Companies that have teenagers as a target market have to understand their needs and wants, in order to establish relevant relations. The study has been carried out through a review of theory within the field of study. A case study was carried out through interviews with teenagers in the ages of 15 to 19. The results from the study showed that what mainly attract teenagers to visit a website are personal recommendations, the name on the website and high rankings on the search engines.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.

Swedish films are often based on the genres romance and comedy. The films dealing with relations and comedy can almost be seen as a genre of its own. The composition of the complex relation between the audience and the genre is the primary research focus of this thesis. With the teoretical ground in intertextuality, sociology and romances the thesis examines three relations in three different films. The films english titles are, Adam & Eva, Making Babies, and Double Shift.

AbstractTitel: Self-presentation at online dating ? through a gender perspective and an age perspective.Number of pages: 44Author: Karin WestlundTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2009-12-21University: Division of Media and Communications, Informatics and Media, Uppsala UniversityPurpose/Aim: The aim of this essay is to examine the phenomenon Internet dating through a gender perspective and to some extent through an age perspective. What do the members? presentations look like? Do men and women select different ways to present themselves, and how does it look between the different age groups?Material/Method: Qualitative method with 42 presentation texts, half men, and half women in three different age groups collected from a Swedish dating site.Main results: The study shows that men and women choose to highlight their good points at self presentation in the student forum. The differences between the various age groups proved not to be significantly large.

The main purpose of this Master thesis is to investigate the journalists' attitude towards Internet as a news medium. The thesis also gives a general synopsis of the changing role of news media as enter the scene of Internet. The major part of this study consists of empirical studies though there is not much research-work made in this area. This case study is based on qualitative interviews of journalists. This method was the most suitable as the aim was to see tendencies and attitudes in a more individual light.

The internet has fundamentally changed the way people communicate. With all the information that we are sharing over the internet, and the ways which companies want to use our information, the importance of keeping our private information secure has increased. This thesis aims to discover what attitudes internet users have against privacy on the internet, and what ? if anything ? they are doing to protect their personal privacy.We distributed an online survey to internet users in the Stockholm area, and conducted three interviews with persons in our target population. The results of these studies show that people in general are very aware of privacy concerns on the internet, but that their attitudes toward how important personal privacy on the internet is, differ somewhat..